YouTube Disables Monetization On Offensive Videos

YouTube Disables Monetization On Offensive Videos

YouTube Disables Monetization On Offensive Videos

The company lost millions in ad revenue after an investigation by The Times found high-profile brands' adverts on extremist videos. It ensured the advertisers that it wouldn't monetize extremist content, which meant that ads wouldn't appear on such videos.

YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate comment. Any content "that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization".

Newly add content types include hateful content; inappropriate language; incendiary or demeaning content; and inappropriate use of family entertainment characters, which specifically states that those characters can not be depicted engaging in "violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes".

With household names including AT&T and Verizon pulling out of YouTuber over their advertisements being linked to "hate" videos in March, YouTube has made a decision to take further action in order to retain remaining advertisers - but content creators are once again left unhappy.

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YouTube confirmed it had cancelled the second series of Scare PewDiePie via YouTube Red, which it had paid to produce, and that his channel was being removed from Google Preferred, which allows brands to advertise against the top performing channels. "In response to this feedback, we've updated our overall guidelines to provide more detail than before".

After facing a significant backlash from a variety of advertisers, YouTube has finally toughened its content guidelines. Meanwhile, YouTube's Vice President of Product Management Ariel Bardin expressed his sentiments in a blog post, saying that its California-based video-sharing website should expand its guidelines among additional kinds of content.

Ads will also be banned from videos with "gratuitously incendiary, inflammatory, or demeaning" content. Some of them even accusing youtube of censorship.

Content creator? Be a rebel and make a video about one of the best sex games on PC. YouTube then updated its advertiser tools, giving advertisers more control over the types of content they want their ads to run over. For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language".

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