Amazon Singapore launch Prime membership

Amazon Singapore launch Prime membership

Amazon Singapore launch Prime membership

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

Amazon Company is expanding its emphasis on Southeast part of Asia after the internet business monster propelled its Prime administration in the country Singapore.

Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a R54.28 (R400.86) minimum purchase in Singapore without any membership fee, will start charging R121.47 per month after a limited introductory period.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore. They're getting Amazon Prime, but only for products that they purchase from Amazon in the USA some 9,000 odd miles away.

These are all now available on the Amazon Prime Now app.

The Prime membership will entitle the customers of Singapore to have access to more than five million products listed on Amazon's site in the United States.

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The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free worldwide shipping on orders above $60.

As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

That said, Amazon may consider adding these services in the future.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon". While Amazon Handmade on Prime Now is just a short-term experiment, the trial shows that Amazon is willing to expand its local selection and appeal to an audience that prefers to shop small.

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