Facebook moves to make more video ad revenue

Facebook moves to make more video ad revenue

Facebook moves to make more video ad revenue

Everyone's least favorite ads are coming to Facebook, but six-second pre-rolls will only appear on original Watch tab videos you purposefully view and not in the News Feed.

The ads will reportedly appear before certain videos begin playing.

The update is relatively small (and most users probably won't even notice), but it's yet another way for Facebook to push video content - and also use its unknown troves of user data to keep people on the platform.

The Discover tab in Watch will also emphasize more on shows that attract repeat watch. Pre-roll ads are commonly used to support online videos, but Facebook has long opted for "ad breaks" during videos. In August, it introduced Watch, a platform created to let users more easily watch videos within Facebook's mobile apps, TV apps and on computers.

After resisting the urge to launch pre-roll ads on its network, Facebook is finally embracing the idea. Facebook based its claim on the fact that Watch is a place where people visit and come back to just to watch videos. Beginning in January, videos must be at least three minutes long, and mid-roll ads can not be inserted until a video has played for 60 seconds. We, of course, have a fix for you, and a simple one at that, but before we get to that, please ensure that it applies to you, as we wouldn't want to waste all your time here and miss the rest of your live video.

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"Our consumer research showed that moving from 90 second to three minute videos with Ad Breaks improved overall satisfaction". It [Facebook] said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed.

Facebook, in a blog post, also said it was tweaking the kinds of advertisements that run in videos on the network.

Facebook has new deals with content producers that pay upfront for some high-quality videos.

Meanwhile, Facebook is investing more money in video. People can also submit shows in a similar way they submit on YouTube.

The other change Facebook announced is a limit on which publishers and creators are able to insert ad breaks into live videos. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

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