Universal Music signs multiyear licensing deal with Facebook

Universal Music signs multiyear licensing deal with Facebook

Universal Music signs multiyear licensing deal with Facebook

The companies explained that the partnership will give Facebook and Instagram users the ability to upload and share videos that contain licensed music.

Facebook is getting more musical. "In time", a press release on the partnership noted, "functionality will expand to enable access to a vast library of music across a series of social features". Bloomberg reports that the video site also signed an new agreement with Sony Music Entertainment, while it reached a deal with Warner Music Group in May.

A successful music streaming service would strengthen YouTube's relationships with music rights holders.

The agreement will have a major effect on both how the consumer experiences social media, how the music industry uses social media for its product, and how artists are compensated for their work. Nonetheless, with companies like Magic Leap partnering with Sigor Rós on audio/visual experiences, it's clear that the upcoming mixed-reality revolution is ripe for giving music a new dimension. The move will soon bring UMG's music catalog to Facebook, Instagram, and Oculus. Messenger, Instagram, and Facebook all made the Top 6 of the 2017 Top Apps Charts.

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If you or someone you know is contemplating suicide, call the National Suicide Prevention Lifeline at 1-800-273-8255. They released six chart-topping albums in Korea and five in Japan, in addition to embarking on numerous world tours.

With this deal, the companies hope to "advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans", says Michael Nash, UMG's Executive Vice President of Digital Strategy, in a statement.

Facebook, based in Menlo Park, Calif., is trying to get people to watch and share more videos on its platform.

The deals better position YouTube to launch its upcoming music streaming service.YouTube plans to launch a new music streaming subscription service, internally dubbed "Remix", in March 2018.

And the big question - the reason music rightsholders are genuinely excited about Facebook going deeper on music, beyond any big cheques being waved at them - is what can Facebook do that *isn't* just another $9.99-a-month music-streaming service with or without a free tier?

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