Steve Jobs, the Italian clothing firm wins case against Apple

Steve Jobs, the Italian clothing firm wins case against Apple

Steve Jobs, the Italian clothing firm wins case against Apple

They put the name on their clothing line and quickly found themselves in the middle of a lawsuit with Apple. Why isn't Steve Jobs name even trademarked?

A pair of brothers in Italy have beat Apple in court, in a legal battle lasting years, to finally be able to name their company "Steve Jobs", which of course is after the iPhone maker's late iconic co-founder.

La Repubblica Napoli reports that the brother realised Apple had failed to trademark its founder's name, Steve Jobs, and decided to make use of the opportunity.

The story begins in 2012 when the two Neapolitan entrepreneurs registered the brand "Steve Jobs" with a logo comprising a large J with a bite taken out of it.

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As things would stand right now, the Barbato brother's trademark prevails over that of Apple.

But Apple's beef (at least, on paper) was not with the name, but with the logo. It said the brothers should be free to carry on using their trademark. They had spent years designing clothing products for other brand names, but they made a decision to begin the process of setting up their own clothing company after becoming fed up with producing products for others. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo.

"We are working on a line of highly innovative electronic devices, projects we have been working on for years", they said in a statement.

The two Italians told Business Insider Italia that they also plan on making electronics with the Steve Jobs name with a Chinese brand, but won't reveal what kind just yet. Well, now those different-thinking chickens have come home to roost as Apple has to sit back and watch Steve Jobs jeans take Europe by storm.

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