South Africa: EFF supporters attack H&M stores over 'racist jumper advert'

South Africa: EFF supporters attack H&M stores over 'racist jumper advert'

South Africa: EFF supporters attack H&M stores over 'racist jumper advert'

National Basketball Association star LeBron James, rapper Diddy and singer The Weeknd are among the celebrities who expressed shock in recent days over the H&M image, which has been removed.

The protests come in the wake of an advertisement by global clothing company H&M showing a black child in a hoodie with the words "Coolest Monkey in the Jungle" inscribed on it which has caused worldwide outrage on social media and other platforms.

Members of the Economic Freedom Fighters protested across the country this morning and social media was full of images of shops being smashed up.

Video footage showed activists trashing displays, kicking over and pulling down clothes rails as well as pushing over mannequins.

Earlier in the week, H&M said: "We understand that many people are upset about the image".

Shivambu said H&M "nonsense of a clothing store is now facing consequences for its racism".

After police arrived, protesters gathered in front of the shop's door chanting, dancing and whistling, according to Xinhua reporter at the site.

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An EFF protest against an allegedly "racist" advertisement placed by the worldwide H&M clothing company turned sour when protesters vandalised and looted a shop in Menlyn Park shopping centre.

"We can't accept that H&M, after what they have done, is coming now and saying we apologise".

"We're not going to leave".

"Apology se gat", he said.

Responding to a customer inquiry H&M South Africa said the offending product "was not available in South Africa".

Addressing the EFF store takeovers, she tweeted that "apartheid and racism [have] corrupted some so much that this is thought to be reasonable in response to a hoodie with the word "monkey" on it".

He was joined by rapper G-Eazy, who had been due to bring out a clothing line with H&M in March.

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