Samsung to Slash OLED Panel Production as iPhone X Demand Disappoints

Samsung to Slash OLED Panel Production as iPhone X Demand Disappoints

Samsung to Slash OLED Panel Production as iPhone X Demand Disappoints

Wall Street analysts have been shouting for months that the iPhone X sales were far below expectations.

In a follow-up story, Nikkei says that Samsung chose to cut OLED screen production in response to Apple's decision to reduce iPhone X orders. A new report coming out of Asia claims that Samsung is cutting the OLED panel production by more than 50% for the January-March quarter. Do you guys think Apple will soldier on with the iPhone X design?

Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record 28.3 per cent.

The new target will reduce production at the plant to around 60% of the original plan. On a facility that Samsung Display had dedicated to producing panels exclusively for Apple's use, it could see production rates drop to half or less.

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Last year, Samsung invested $12.6 billion to boost its OLED production capacity in anticipation of an iPhone X boom that never came.

Samsung Display has yet to set a production target for the April-June period, but a further cutback is possible.

The Samsung group unit is looking to offset the impact by securing more orders from Chinese and other customers. It means we could see more mid-range Android smartphones with OLED screens in the near future. Samsung invested $12.6 billion a year ago in anticipation of large OLED panel orders from Apple. But the company is still expected to see a profit decline for the first half of the year, compared to 2017.

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