ITunes Soon To No Longer Accept LP Submissions

ITunes Soon To No Longer Accept LP Submissions

ITunes Soon To No Longer Accept LP Submissions

The format, which was launched in 2009, was a way for users to buy albums with bundled elements, like videos, liner notes, or bonus tracks. "Apple will no longer accept new submissions of iTunes LPs after March 2018", the email said. The Apple email was supposedly sent a fortnight ago from a "The iTunes Store" address, signed by "The Apple Music Team" and titled "The End of iTunes LPs". The way it works is that they are automatically included in the download when purchasing a full album, but not all albums have LPs.

According to reports, Apple is gearing up to end iTunes LP submissions by April 1. What's more, the letter says that sales of currently-available iTunes LPs will be phased out over the course of the year. It's hard to imagine iTunes LPs being the reason why people buy albums in full, so that's probably not the case.

And with the rise of streaming services, and Apple's increased emphasis on Apple Music, older features of iTunes are nearly certainly something most people won't miss.

Apple appears to be finally pulling the plug on its iTunes LP format this year.

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Meanwhile, Apple Music is going from strength to strength, with The Wall Street Journal predicting its tally of paying subscribers will overtake Spotify in the U.S. this summer. In light of the leaked email, Mulligan affirms "it tells us where the market is going".

Although Metro suggests that the reported discontinuation of iTunes LPs "has sparked fears it's planning to kill off iTunes" and "chimes with rumours that Apple is intending to stop selling music downloads and shift to a subscription model", the move is unlikely to have anywhere near that impact.

The decision represents a natural course of action for Apple to keep on focusing on its streaming service, especially with the rise of music subscription over purchasing albums individually.

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