Facebook privacy settings revamped after scandal

Facebook privacy settings revamped after scandal

Facebook privacy settings revamped after scandal

Three Facebook users filed a lawsuit Tuesday over the call and text message metadata collection, arguing that the company infringed on their privacy.

Facebook is facing a firestorm of protests and calls for investigations following disclosures that personal data on some 50 million users was hijacked by a consulting firm linked to Donald Trump's 2016 campaign. At a time when fears about collecting and using user data by Facebook are increasing, it may not be appropriate for the company to ask consumers to trust it with more information by placing connected devices in their homes.

The move, which Facebook said was in the works even before the Cambridge Analytica scandal shook the company and its stock price, is unlikely to put to rest the broader issue of user privacy. It was reported that Cambridge Analytica, a London-based data consultancy firm, has allegedly been harvesting millions of Facebook users' personal data to unfairly influence election results.

Advertisers would still be able to use third-party data services to measure how well their ads performed by examining purchasing data, Facebook said.

On Thursday, the company also said it would be updating its mobile app to make it easier for users to control their privacy settings. The company has not said exactly what it used such data for or why it needed it. Facebook says any information users delete is wiped from its servers. You can also now understand more easily information about privacy, security and ads through the Privacy Shortcuts menu.

On Monday, the Federal Trade Commission said it is investigating Facebook over its privacy practices.

Sherman also said Facebook faces challenges in determining how data provided to app creators in the past may have been misused over time.

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"We are beginning work on this and will have more details as we finalise the program updates in the coming weeks".

According to Kolochenko, Facebook has shown the impact of a data privacy breach, and this may spur other organisations to seek security researchers' help to avoid the severe sanctions for privacy violations.

"It's been a very intense week", Sherman said in an interview.

Today Facebook announced it will be making it easier to find the tools to secure your account and is adding a way to delete your data.

"If we find developers that misused personally identifiable information, we will ban them from our platform", Archibong said, adding that the changes are meant to "help mitigate any breach of trust with the broader developer ecosystem".

The social network said it is also shutting down 'Partner Categories, ' a feature which enables more precise targeting of ads by combining information from Facebook with data aggregated by outside companies such as Experian and Acxiom.

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