Amazon's Jeff Bezos Boasts 100 Million Prime Subscribers Worldwide

Amazon's Jeff Bezos Boasts 100 Million Prime Subscribers Worldwide

Amazon's Jeff Bezos Boasts 100 Million Prime Subscribers Worldwide

The ranks of people subscribing to Inc's Prime service for speedy delivery of purchases and streamed television has topped 100 million, chief executive officer Jeff Bezos said on Wednesday in an annual letter. If, over the long run, Amazon decides to club all these services under a common Prime subscription fee (it already clubs most of them), then this figure will be almost the same as the average Prime subscription fee per member.

New Prime subscriptions show no signs of slowing down, however, with a record number of new members joining in 2017, both in the USA and around the world.

Amazon has a big lead in cloud computing, a profitable and fast-growing market.

Amazon over the last few years has expanded its distribution capabilities in the St. Louis area, most recently announcing a new distribution facility in St. Peters, where it will hire 1,500 new workers. The company has never released Prime revenue numbers, average order value per member or member retention rates. Not that a lot of them are bothering, but it is how many subscribers the Amazon Prime subscription scheme now has.

Subscriptions to Prime, which launched 13 years ago, cost $99 in the United States, and come with fast, free shipping as well as online access to movies and television shows.

This is according to a recent SEC filing (via CNN) in which Amazon's CEO Jeff Bezos who wrote a letter to shareholders revealed the number.

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Amazon shipped more than five billion items through its Prime service a year ago, and logged an unprecedented number of new memberships, said Bezos in the letter. These examples are from retail, but I sense that the same customer empowerment phenomenon is happening broadly across everything we do at Amazon and most other industries as well.

Bezos has issued the annual letter to shareholders since 1997.

Bezos also touched on the growth of several big segments, including Amazon Fashion. "High standards are contagious".

An American electronic commerce company hasn't previously offered a specific number of its Prime members.

Bezos urged his team to be realistic saying that "unrealistic beliefs on scope - often hidden and undiscussed - kill high standards".

Amazon sold "tens of millions" of its Internet-connected Echo speaker; its online streaming music service "Amazon Music" now "has tens of millions of paid customers;" and its "Amazon Fashion" online retail portal now "has become the destination for tens of millions of customers".

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