Amazon breaks into English Premier League with new deal

Amazon breaks into English Premier League with new deal

Amazon breaks into English Premier League with new deal

Amazon has secured one of the remaining Premier League rights packages, meaning the company's streaming service will offer 20 matches a season online between 2019 and 2022.

But Sky said after the auction in February that it had paid £3.58 billion ($5.8 billion) over three years for its matches, while BT Sport paid a total of £885 million. The other 180 televised matches will be broadcast by Sky Sports and BT Sport, which have aired the Premier League in the past.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

In addition Prime members can watch weekly highlights of all Premier Leagues games throughout the season.

BT Sport has already confirmed it has secured the rights to a further 20 Premier League matches, taking its total to 52.

BT TV customers can access all of the action on BT Sport from just £6 a month.

The Premier League have also released details of the rights deals for the Republic of Ireland.

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Sky Sports (SKYAY) and BT Sport (BT) won the rights earlier this year to broadcast most Premier League matches starting in 2019.

Amazon will livestream the matches on their Prime Video service, which also includes US Open tennis, ATP World Tour Tennis events and National Football League games, at no extra cost to existing members.

The breakdown of that is that Sky Sports Entertainment with Sky Sports Premier League added costs £38 a month, plus a one-off cost of £20. It has already secured ATP and U.S. Open tennis for the United Kingdom and National Football League games.

The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

He cautioned that "Amazon's current business model is unsustainable to support the acquisition of costly live sports rights in the long term" and predicted that Amazon will introduce a new sports channel bundle for Prime subscribers.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League", added Richard Scudamore, the league's executive chairman.

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