Instagram just reached 1 billion users

Instagram just reached 1 billion users

Instagram just reached 1 billion users

As expected, Instagram today announced the launch of a new standalone app called IGTV.

The IGTV app will be available on both Android and iOS, and you can head over to Google Play and install it now. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it.

Just like you can on Instagram, IGTV lets you like, comment on, and send videos to friends via Instagram Direct messaging.

Instagram started allowing other users to share your posts in their Stories.

Instagram itself claims that mobile video will account for 78% of mobile data traffic by 2021.

Mr Systrom said: "The way we are watching video is changing".

Long-form video sharing is a territory owned by very few social media platforms, and Instagram has clearly seen success with what it's been doing so far.

They also want people to know that just like your TV at home, IGTV has channels except in IGTV, those channels are the creators themselves. You can also tap Search IGTV and enter a few words to find IGTV creator channels to follow.

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In the future, Instagram plans to offer a way to monetise for creators who are investing their time into producing videos.

One big differentiator between IGTV and YouTube: The former uses full-screen vertical video.

Video-makers on IGTV will be able to choose to also post their content on Facebook Watch, which could help Facebook's efforts in that section.

Instagram also announced it was launching a hub for creators to upload long-form videos and make money from ads.

For now, IGTV will be ad-free to give focus on building engagement with its users.

IGTV is different from any mobile video experience today. Facebook is paying for rights to shows now, but the company aims for the content to eventually be popular enough to be supported exclusively by advertising revenue. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.

With IGTV, Instagram "begins a new chapter of video", perhaps one that Snapchat actually started quite some time ago. We hope it brings you closer to the people and things you love.

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