Netflix Tests Pricey Ultra Tier For 4K Streamers

Netflix Tests Pricey Ultra Tier For 4K Streamers

Netflix Tests Pricey Ultra Tier For 4K Streamers

If Netflix does cut the number of simultaneous screens in half for its Premium plan, that would be akin to a price hike for those who share the service with three other users.

Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available.

The new tier will allow four devices to receive UHD or 4K video and audio streaming simultaneously. The only difference appears to be that it supports High Dynamic Range (HDR) while all other plans on Netflix don't support the feature anymore according to the listing. Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers.

Those opting for the most expensive "Premium" plan now get access to content in 4K Ultra HD and the ability to view on four screens at once.

The operator's prices have been slowly creeping up following a series of increases over the last two years.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option.

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Netflix is testing a higher price "Ultra" plan that will sit above the current Premium plan.

"We continuously test new things at Netflix and these tests typically vary in length of time", Smita Saran, a Netflix spokeswoman, said in an email.

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CNET got confirmation from Netflix that the company is "testing slightly different price points and features to better understand how consumers value Netflix".

Sky says that Netflix will finally arrive in 2018 with subscribers soon able to see content side-by-side for the first time in the redesigned Sky Q menu. Notably, the Standard tier would also get to one stream from two. Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering.

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