OnePlus reveals its plan to foray into TV segment

OnePlus reveals its plan to foray into TV segment

OnePlus reveals its plan to foray into TV segment

OnePlus, the smartphone company with a fanbase as loyal as that of Apple, is developing its first TV equipped with both an AI assistant and complete smartphone connectivity. OnePlus CEO Pete Lau announced this by penning a blog post. He also revealed that with the OnePlus TV, the company is looking forward to offer "image quality and audio experience to more seamlessly connect the home".

The post further reads that the four major environments a person experiences each day are the home, workplace, commute, and being on-the-move.

"Something that seems as simple as displaying the photos from your mobile phone to television is still hard to achieve".

After being popular in smartphones, OnePlus has now announced that it is working on its first Smart TV. Currently, the company is taking feedback from its users on what to include in its new portfolio. Lau sees ease-of-use as the most significant challenge facing the current generation of Smart TVs. The Chinese tech firm has just unveiled its plans to foray into the TV market, an arena dominated by some big names such as Samsung, Sony and LG. It also points out that penetration of smart TV vendors has increased in the country. So instead of having to plug another device into a smart TV, just make the TV smarter.

Since the OnePlus TV is said to feature a built-in camera, the company assured to come up with a solution to offer privacy protection. The company is also asking the consumers for suggestions on the name of the smart TV.

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OnePlus has not revealed the specifications and features of its forthcoming OnePlus smart TV. The focus of the OnePlus TV - which will apparently be an actual television set with a 4K display rather than a set-top box - is more on smart connectivity than media consumption alone, acting as a hub for all the connected devices in the home.

Furthermore, OnePlus stated that it would continue to apply its well-known user-centric and design philosophy across its television division.

There is no confirmation on whether the OnePlus TV will run Android or a different UI.

It would be awesome for a manufacturer to come along and show all the TV companies how they could and should be integrating their TVs with smartphones and making full use of the AI's and digital assistants available right now but let's face it, it most likely will never land here. And now when the cat's out of the bag, we think it is entirely possible for OnePlus to hit a balanced note in the television market.

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