Amazon Unveils $50 Fire TV Stick 4K to Fight Roku

Amazon Unveils $50 Fire TV Stick 4K to Fight Roku

Amazon Unveils $50 Fire TV Stick 4K to Fight Roku

It's the newest update to its best-selling Fire TV stick and, according to the company, 80 percent more powerful.

Product & Marketing, Amazon India told ETtech that Fire Stick 4K is 80% faster than its predecessor Fire TV stick that made its India debut in April a year ago.

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The dedicated streaming media device market continues to heat up. It will retail for $49.99 and include the new Alexa Voice Remote. Plus, for the first time, it features volume, mute, and power buttons. “Fire TV Stick 4K will allow more people to enjoy their favorite entertainment to the fullest extent, through Dolby Vision and Dolby Atmos.”.

Another big change with the updated Fire TV Stick is in the remote - it finally includes a power button and volume controls, which have always been a top request from many users. The remote is also compatible with all existing Fire TV devices and can be purchased separately for $29.99. "The team invented an entirely new antenna technology and combined that with a powerful 802.11ac Wi-Fi to optimize for the best possible 4K UHD streaming experience, even in congested network environments", said Marc Whitten, Vice President, Amazon Fire TV. With that said, if Google apps and services are not important to you, Amazon Fire TV Stick 4K looks like a great device at a very affordable price. It comes with 4K Ultra HD, Dolby Vision and HDR10+ titles support, which will appeal to a lot of content viewers out there. Both will begin shipping on October 31 in the USA and Canada. A bundle featuring the Amazon Fire TV Cube and the new Alexa remote can be pre-ordered for $119.99 and ships on October 31. At the time, Amazon and Toshiba said that the extra buttons were added after owner feedback, though it seemed a little unusual that they didn't then carry that over to Amazon's own Fire TV line-up.

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