Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Plus, if you prefer to watch 4K movies right from your smart TV, Google is expanding the number of television sets it supports as well.

The Play Store began offering UHD content back in late 2016, and today will upgrade existing SD and HD movie purchases to 4K for free in the USA and Canada.

This move was announced on October 23, and according to Google, "when 4K titles are available from participating Hollywood studios, we'll upgrade your past movie purchases so you can stream in 4K".

Meanwhile, they're also dropping prices on 4K content nearly across the board.

4K movies can be streamed from the Google Play Store Movies and TV app to 4K Sony Bravia TVs and most 4K Samsung Smart TVs. The latest version of the app will alert users which titles have been upgraded, with the ability to filter by 4K content. Once upgraded, you'll be notified within the app the next time you open it.

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We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. You can check out Google's top 4K titles here.

The firm also said that it's dropping the prices on most of the 4K movies that are available. 4K movies used to sit at around $30.

The company will no longer charge extra for 4K content. So that means if you originally purchased in SD or HD, your content will get upgraded to 4K, even for streaming.

Finally, Google says that it's updated its app for Samsung, LG, and Vizio TVs to give it a "modern look and feel" while also making it better to use.

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