'Bird Box' Challenge Causes Netflix to Issue Warning

'Bird Box' Challenge Causes Netflix to Issue Warning

'Bird Box' Challenge Causes Netflix to Issue Warning

In the film, Bullock and others wear blindfolds so they can't see the horrors in the world that cause people to kill themselves. Netflix itself stepped in on Wednesday to tell everyone to "not end up in the hospital due to memes". And because we just can't let things be, naturally it has led to the #BirdBoxChallenge, which finds everyday people blindfolding themselves and attempting numerous harrowing missions from the fictional (!) film.

Netflix is discouraging people from engaging in risky behavior.

Sandra Bullock must learn how to be a mother in Bird Box.

Netflix's Bird Box struck a chord with viewers over the holidays. That's the biggest first-week success of any movie made so far for Netflix's 12-year-old streaming service. Whether it's completing tasks or even just walking down the street or in their house, people are now documenting their experiences blindfolded.

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The Bird Box Challenge has lead to some insane viral videos.

"Bird Box" is directed by Susanne Bier, based on Josh Malerman's 2014 novel of the same name.

One popular video tweet does show a toddler bumping into a wall, but most of the mentions of the challenge are based around jokes about driving blindfolded or people remembering the episode of SpongeBob SquarePants where he pilots a boat blindfolded. (And we suspect there might be some cheating going on underneath a few of these "blindfolds.") But several people out there are attempting to do things without seeing, all in the name of pop culture.

2019 just started, and it's a hot mess already.

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