Concealed Bands Gamifies New Tunes Releases With Augmented Reality

Hidden Bands

The Concealed Bands app is an interactive rock & roll new music discovery match.

The subsequent comes from Concealed Bands, a music discovery app proudly partnering with Electronic Songs Information.

Believe of it like geocaching new new music. Or enjoying Pokémon GO, but the reward is new new music instead of a new digital monster. For songs superfans, Hidden Bands provides gamers a locale-based augmented reality match to uncover, find out, and fee unreleased rock tracks from up-and-coming artists.

Every single week, Concealed Bands will launch special tunes from new artists and put them digitally at authentic environment places. The tunes appear as virtual cassettes in the app, which people today can obtain by viewing these true-planet locations. Then can even rehide the cassette at a new site for other players to obtain, considerably like geocaching.

Just about every observe is anonymous for the initial two months in the match – the notion is to get people to hear and evaluate the music with out understanding the artist.

Revealing the artist later evokes a re-listen as followers have interaction with the application. Concealed Bands is intended to evangelize existing band lovers into superfans and to give superfans additional material with which to have interaction – trying to keep them in the loop on new releases.

Concealed Bands is now accepting apps from labels for custom challenges in its iOS and Android cell applications. Labels can launch artists’ tunes into the app, letting their most important supporters to head into the genuine entire world to locate them working with augmented truth and locale-dependent know-how. The strategy is comparable to the cell AR video game, Pokémon GO, but with a concentration on new new music releases.

“We carry the system, the file label provides the songs, and together we build a exclusive event to enable their artists connect in a way they’ve never completed just before,” points out Michael Tenison, Co-Founder of Hidden Bands.

New music superfans can push substantially of an artists’ income. According to exploration from MIDiA, 2/3rds of artist revenue arrives from just 17% of superfans. Hidden Bands is created to give superfans a way to constantly interact with new tunes releases.

Additional than 45% of songs lovers say they want far more than just tracks from an artist. They want the backstory and artist conversation. Hidden Bands can help aid that conversation by offering superfans a gamified practical experience to unlock backstories and unique benefits in the application.

“Superfans, the early adopters, are vital to launching a band’s reputation,” Bruce Pavitt, Founder of Sub Pop documents, instructed Digital Tunes Information. “Now Hidden Bands encourages these fans to master about rising artists by gamifying new music discovery.” The Hidden Bands application is readily available in Canada and the United States, with additional than 70,000 spots to learn.

Hidden Bands is a new music discovery system for individuals who want to discover new audio 1st. The corporation has been guided by advisors well known in the AR Gaming, New music, and Geographic Information and facts Units areas, such as Steve Peters of Niantic, Bruce Pavitt of Sub Pop Information, Steven Myhill-Jones, previous President of Latitude Geographics, and Alfie Williams of Common Canada. The corporation is positioned in Victoria, British Columbia and is operate by a crew of committed musicians, engineers, and artistic professionals.

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