CARY, N.C., May 5, 2021 /PRNewswire/ — Curiosity is transformative. It allows individuals to question bold thoughts and sparks innovation. Curiosity is also the heartbeat driving SAS’ new brand name campaign, “Curiosity For good.” The business unveiled the multi-year marketing campaign created to reintroduce SAS as the world’s analytics chief in advance of its popular AI and analytics conference, SAS® Worldwide Forum, which begins May perhaps 18.
“Turning facts into answers expands the achieve of curious human minds and reveals new possibilities,” claimed SAS CEO Jim Goodnight. “When harnessed to the appropriate technological innovation, curiosity can adjust the entire world. Together with our clients and partners, we dare to question, ‘What if?’ In return, our clients live out the promise of SAS by enhancing bottom strains and efficiency when making the earth safer, more powerful and additional resilient.”
SAS is synonymous with analytics and AI
The international SAS workforce is fascinated by the options analyzed facts – any place at any scale – reveals for shoppers. SAS is known for getting much more than a computer software vendor. SAS is a reliable companion that will help buyers use info to speed up conclusions, generate revolutionary products and providers, and disrupt their industries. The Curiosity Without end campaign echoes those people characteristics. In addition to a portfolio of loaded graphics and advertisements, the Curiosity For good campaign will arrive to lifestyle by SAS’ ongoing commitments.
In 2019, SAS committed $1 billion to artificial intelligence investments with the fundamental assure to continue pushing AI boundaries with new solutions. As has been its hallmark, SAS qualified prospects the way with its target on investigate and growth. SAS proceeds to invest more than a quarter of its once-a-year earnings into R&D, twice the investment of most major technology corporations.
SAS was also recognized by Rapidly Corporation as a World’s Most Innovative Organization in two groups. SAS was lauded in the Social Excellent category for its environmental attempts – from defending the Amazon rainforest and the planet’s biodiversity to boosting healthful bee populations. Also, an innovative Flood Prediction and Preparedness Remedy run by SAS IoT analytics and Microsoft Azure gained SAS top rated Joint Undertaking recognition.
SAS’ perseverance to fueling innovation and issue resolving was also seen in its initial global Hackathon, where by a lot more than 100 groups from 31 diverse nations arrived alongside one another to quickly-keep track of innovation. Regardless of whether creating items to revolutionize an industry or deal with a single of the world’s pressing societal issues, participants applied the energy of SAS and open up supply on Microsoft Azure to assume boldly, boost life and provide simple innovation to the marketplace.
Name as a technological know-how leader is vital to reintroducing SAS to the world
SAS leans into curiosity according to Jenn Chase, SAS Senior Vice President and Head of Promoting.
“Curiosity drives anything we do,” Chase claims. “The Curiosity Permanently campaign is world wide in scope, spanning multiple languages and five vital industries: banking, federal government, manufacturing, retail and health care. Underpinning it all is our perception that analytics – like those people embedded into our agile SAS® Viya® system – can assist modify the planet.”
SAS Viya puts the energy of analytics into everybody’s fingers – regardless of whether a info scientist, a producing store floor worker, a marketing manager, a risk supervisor or senior govt. Pushing analytics to information in the cloud drives more quickly outcomes so shoppers can expedite the launch of new existence-preserving medicines, crave-deserving client items, and the stability steps that retain own facts risk-free.
“Our technology is identified as a obvious chief in a really noisy industry. We are the only vendor named in the 2021 Gartner Magic Quadrant for Data Science and Device Discovering Platforms1 for 8 consecutive decades,” stated SAS Main Technological know-how Officer Bryan Harris. “As opposed to numerous sellers who are attempting to get out of the hype cycle of AI and device mastering, SAS application has been leveraged by 1000’s of corporations to reply some of the most challenging concerns in the earth. The Curiosity Endlessly marketing campaign captures this relentless pursuit to help every person make far better conclusions.”
Commitment to social accountability creates the basis of the SAS model
SAS’ social innovation initiative aims specifically at locating inventive methods to speed up international development and shift the entire world towards a additional sustainable potential. Through partnerships with prospects, market teams, nonprofits, authorities companies and world wide organizations, SAS places its analytics to function on the world’s most urgent needs.
“We’ve observed firsthand how human curiosity empowered by SAS Analytics can propel substantial development – from preserving and safeguarding the atmosphere to strengthening education and learning to lowering human struggling and setting up a additional just culture,” said Susan Ellis, SAS Director of Corporate Social Innovation and Brand. “SAS was founded with the strategy that analytics can go the environment, and we carry on our enthusiasm for applying analytics to enable fix society’s best problems.”
Signaling its ongoing determination to social effect and innovation, SAS championed a selection of assignments in 2020 to assist guard the natural environment and use its analytics for the social excellent. The enterprise launched curiosity.sas.com as a place dedicated to spotlighting info for good tasks and social innovation stories these kinds of as the work it’s performing with the Malala Fund to predict the affect of weather modify on girls’ education.
Examining facts everywhere you go is the new frontier
SAS’ continuing financial investment with strategic cloud lover Microsoft Azure makes certain the organization and its technological know-how are long term focused. Expansion to other cloud providers is imminent. No issue wherever the data life, SAS analytics helps customers explore patterns and developments that guide to superior selections.
In 2020 SAS obtained Boemska, to speed up AI integration into cloud market and third-bash applications. SAS is focused on encouraging clients derive extra from information: serious-time insights that build extra performance and stronger base traces.
1. Gartner, Magic Quadrant for Knowledge Science and Equipment Mastering Platforms, Peter Krensky, Carlie Idoine, Erick Brethenoux, Pieter den Hamer, Farhan Choudhary, Afraz Jaffri, Shubhangi Vashisth, 1 March 2021.
SAS is the leader in analytics. By innovative software package and solutions, SAS empowers and evokes prospects all-around the entire world to rework facts into intelligence. SAS gives you THE Electric power TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered emblems or trademarks of SAS Institute Inc. in the United states and other nations around the world. ® implies United states of america registration. Other brand and products names are logos of their respective firms. Copyright © 2021 SAS Institute Inc. All rights reserved.
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