Tub rituals are critical for a baby’s cognitive and emotional enhancement, and 84% of dad and mom say it’s some of the greatest top quality time they shell out with them. That explained, bath time can also be nerve-wracking and stressful to new mother and father who are stressing about all the things from drinking water temperature to pores and skin sensitivity and producing absolutely sure toddler is safe and sound and safe general. Not to mention, the want to preserve buying new bath products when toddler inevitably outgrows them each individual 3 months.
Enter Frida Baby’s new tub line, particularly made to give mom and dad peace of thoughts through develop-with-me innovation and the brand’s basic simplicity-of-use. Additionally, the types are clean up, uncomplicated and seamless additions to any bathroom aesthetic, building them as satisfying to the eyes of mom and dad as they are fulfilling to very little ones. The subsequent products are accessible now at Amazon, Target and Fridababy.com:
- 4-In-1 Expand-With-Me Bath Tub flexes to protected newborns to toddlers. Lastly, a thing they won’t outgrow right after 3 months.
- Tender Sink Child Bath sets up in a snap to cradle and ease and comfort toddler & folds down for easy stow + on-the-go use.
- Management the Flow Rinser shields eyes and ears from drinking water with the dual stream optionality.
- Head Shoulders Knees & Toes Shampoo + Overall body Clean gently cleanses and moisturizes baby’s delicate skin with out the BS ingredients.
These four new products and solutions be part of the brand’s present line of grooming methods, like the DermaFrida Pores and skin Soother, DermaFrida Bathtub Mitt, BreatheFrida Tub Bombs, BreatheFrida Vapor Drops, Hair Detangler Brushes and Toddler Head-Hugging Hairbrush + Styling Comb Set, creating Frida Baby a complete one-halt-bath shop for moms and dads.
The start of Frida Baby’s new bath line will come at a time when discuss of bathing – and not bathing – is at an apex. Warm off the tongues of celebs is commentary on who is bathing who, when, how usually, and why. Debates have ensued and the environment is divided…not to mention, bewildered.
To aid clear the air, Frida Infant is releasing a parents’ guide to navigating each will-they-or-is not going to-they wash time woe. The brand termed on pediatrician and mom, Dr. Mona Amin, to provide actionable tips to 50 each day scenarios that dad and mom confront so that they can quickly reply the issue: “To Bathe or Not to Bathe?” Starting up these days, moms and dads can now cleanse them selves of confusion, as the experienced guideline for ages -5 is accessible for cost-free down load from Frida Baby’s website.
“There’s no have to have to bathe your -5 calendar year-old each and every working day. Shooting for 3 moments a week is a fantastic baseline. Try to remember, bathing your little one too substantially can in fact dry out their pores and skin,” Dr. Mona recommended. “Bathing can be a good portion of a bedtime plan, so if you like it and your kid’s skin appears to be to be drying out, merely use lukewarm water and no soap!”
Parenting is messy, so whether it is a twice-every day or bi-weekly bathtub time that floats your rubber ducky, Frida Little one now has your bath time covered.
ALISON BROD Marketing & COMMUNICATIONS