Malibu, Calif. – Honeydrop, the initial chilly pressed lemonade presenting consumers the wellness added benefits of uncooked honey, is switching the way early-phase businesses do company, with fairness group-funding platform StartEngine. Honeydrop’s arrangement with StartEngine allows everyday folks to develop into angel buyers by offering them accessibility to a startup investment decision opportunity, which in transform strengthens their partnership with the brand. At a time when lots of businesses are scaling back, Honeydrop is on a path of development with extra products set to launch this spring as very well as a variety of charitable partnerships previously in motion for 2021.
The consumer has normally been at the forefront of Honeydrop’s organization tactic, and the conclusion to provide an financial investment opportunity to the Honeydrop shopper was a organic next action. Honeydrop CEO, Andy Lorig claims, “Equity Crowdfunding has totally transformed the activity for customer brands. StartEngine presents us the potential to continue to keep up with surging shopper demand from customers although responsibly escalating our business to scale. On top of that, it permits us to give our loyal customers, brand name advocates and partners, as properly as the basic community, the possibility to acquire an ownership stake in the model and potentially gain from the company’s extended-time period success.” With the potential to rework the common consumer into an trader, StartEngine has speedily grow to be an founded industry chief and a practical alternative resource of cash for modest organizations.
Howard Marks, StartEngine Co-Founder and CEO states, “When people today think in a organization so significantly that they pick to invest in it, they have a private stake in its accomplishment. In turn, they are a lot more loyal to the brand name and are likely to spend far more money than non-shareholders. The foreseeable future has spoken. Shareholders have turn out to be a critical component of building and developing a terrific business enterprise, not only by means of expenditure, but also by incorporating considerable value to a business over its overall lifespan.”
In addition to the roll out of their agreement with StartEngine, Honeydrop plans to start beauty and wellness merchandise this spring and carries on to help their charitable initiative Save the Bees and Lifestyle Camp, a community-led gun violence intervention and prevention organization primarily based in Queens, N.Y.
About Honeydrop, Inc.
Honeydrop is a exciting, energetic way of living brand name built with the maximum excellent substances with the objective of supporting your wholesome life style whilst striving to leave the planet a superior place than how we observed it. Honeydrop’s chilly-pressed lemonades are never heated, designed with just a fall of raw honey, and incorporate just 4g of sugar & 16 energy for every bottle. Our fresh pressed lemons deliver Vitamin C in each individual bottle while our purposeful substances like Turmeric, Passionfruit, Lavender all deliver added benefits. On top of that, we guidance our most crucial husband or wife, the bee populace, by giving cash from every single bottle obtained to build new beehives in an effort to combat colony collapse dysfunction.
StartEngine has been in the fairness crowdfunding small business since the United States Securities and Trade Commission (the SEC) enacted Title II of the Careers Act in June 2015, which permitted each day people today from the US and around the planet to invest in small US organizations by general public crowdfunding campaigns. StartEngine introduced its’ first equity crowdfunding campaign in 2015 and specializes in Regulation Crowdfunding and Regulation A+.
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