There are a lot of people who run eCommerce companies who think that a domain name is nothing more than their website’s URL. However, there is a great deal more involved when selecting a domain name for an online store than just that.
On the internet, your domain name is comparable to your brand name and, for the most part, the two should be the same. It is recommended that a domain name be selected that is rich in keywords and has a significant amount of search engine juice on its side. Doing so will help improve both traffic and conversion rates.
In addition, selecting a domain name that can be easily remembered is a wise long-term investment. After all, you wouldn’t want to change the name of your brand and put the credibility that you’ve built up over the years at risk, would you?
When selecting the most suitable ecommerce domain name for your company, there are a few key considerations you need to keep in mind before proceeding with the domain registration process. Let’s take a look at how to replicate that success, shall we?
1. Make use of the name of your business or product
If you have already come up with a clever name for your eCommerce company, it is strongly recommended that you use that name for your website as well. When it comes to selecting a clever domain name for your online store, you have a wide variety of new domain names from which to choose.
In addition to this, there is a very high possibility that they feature your company’s brand name somewhere on them. A website that sells items online and has a catchy domain name is www.vinn.store.
2. Pick a name that is both brief and endearing
If you are running an online store and haven’t settled on a domain name for your business yet, or if you are considering renaming your website altogether, it is a smart idea to choose a name that is both simple and easy to keep in your head.
A business that has a memorable name that is also relatively short may be easier to keep in mind over time and may experience greater success as a result. Also, keep in mind that your company’s logo and brand are competing with tens of thousands and thousands of other manufacturers as well as tens of thousands and thousands of domain names. These aren’t your most important competitors.
For instance, make sure you don’t forget about The Stately Shirt Co., whose website went from being located at www.thestatelyshirtco.com to being located at www.stately.store in order to be more succinct and get right to the point.
3. For long-term search engine optimisation benefits, select a domain name that contains a large number of relevant keywords
As was just mentioned, having a domain name that is rich in keywords will help your online store achieve a higher ranking on search engines. Make sure the name you choose conveys the core principles of your company or the products and services you provide.
Your company’s search engine optimisation would be greatly aided by the selection of a domain name that is congruent with your field and is succinct, creative, and appealing. A website’s overall ranking can be improved by using a domain name that is rich in keywords in order to garner backlinks with anchor text that is pertinent to the website’s subject matter.
For example, credible websites could link to www.streetfashion.store with the anchor text “Street Fashion Store,” which would show search engines that the website is relevant for the keywords in question.
4. Try to avoid using characters that are annoying
Choose a name that does not contain any unnecessary characters that could cause confusion with your brand name. Your domain name should be easy to type, easy to comprehend, and free of any ambiguity in order to be successful. The best way to check whether or not your domain name is available on the air is to play it on the radio.
- Choose a domain name that is clear and unambiguous in order to avoid any confusion.
- Avoid combining words and numbers together (100shoes.store)
- Avoid using hyphens altogether (smart-shirts.store)
- Try not to use any acronyms (clothes4sale.store)
- Don’t use weird spellings (thejeanzz.store)
- To put it another way, you should go with a domain name that is easy for browsers to keep in mind.
We are going to conclude by saying that you have grasped the information presented in this article. Please let us know in the comments section below if you have any questions or concerns about how you can carry out these steps, and we will do our best to respond. In the meantime, I hope you enjoy reading.