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Introducing Cafun our initially pet treatment brand

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Animals are large in Brazil. There are now about54.2 million puppies and 23.9 million catsin the region generating Brazil residence to the 2nd-major cat and pet inhabitants in the globe.

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And its a craze that is established to grow. Research suggests that Brazils cat and dog populace could arrive at around101 million by 2030.

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Having these data into account, it is not astonishing that Brazil was selected as the place for the launch of our initially-ever pet treatment model. Cafun gives owners a total variety of solutions aimed at trying to keep their 4-footed companions nutritious and joyful.

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Pet care is not a new idea in Brazil, but Cafuns solution is distinct. Not like numerous pet care brand names in Brazil, Cafun does not endeavor to humanise animals, focusing alternatively on merchandise that are tailor-manufactured to meet the wants of animals.

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Having analyzed this current market in depth, we found out the will need to present some thing uncommon in the pet care market in Brazil, merchandise that respect the essence of the animals. We want to give treatment a new that means, ensuring the utmost ease and comfort for these animals with no humanising them, states Eduardo Campanella, Promoting VP for Unilever.

A new method to pet treatment&#13
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The end result is an entirely Brazilian range of merchandise, with a incredibly Brazilian name.Cafun is a Brazilian phrase that expresses a sort gesture of affection, something you would say to your young children, suggests Teo Figueiredo, New Business enterprise Director for Unilever. The name was selected to reflect the models concentrate on treatment.

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Including four types of pet shampoo, two conditioners, wipes, kitty litter and education pads for pet dogs, as effectively as household disinfectants and cleansing goods, the Cafun selection is recommended by vets and carries the PETA-authorised brand, certifying that the manufacturer does not examination on animals.

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Our model is reaching out to all pet mom and dad who prioritise the care and wellbeing of their pets to these who prepare to undertake and want to offer you the most effective care and also to specialists who treatment for canines and cats each and every working day, provides Teo.

A new era of caring pet treatment items&#13
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The emphasis on treatment is observed in every single element of the brand name, from production to the 24-hour customer guidance service for crisis cases. All Cafun formulations are mild but powerful, though the grooming products are based mostly on pure extracts and totally free from parabens, dyes, silicones or any other component that could have adverse effects on animals.

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We know that animals cleaning instinct is to lick by themselves. Which is why it is critical for the sector to present solutions that do not crank out dangers for the animals wellbeing in the case of immediate speak to with the skin. And the pores and skin of pets is pretty delicate. Inappropriate hygiene and cleansing products and solutions have the likely to bring about allergies and itchiness, clarifies Brazilian animal skin doctor and lecturer Dr Ronaldo Lucas, highlighting how animal conduct has been central to the growth of the pet treatment merchandise.

Maintaining homes clean up the pet-helpful way&#13
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The similar consideration to treatment and animal sensitivities lies at the rear of the cautiously created array of residence hygiene products.

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Animals use their sense of scent to interact with their environment and talk with each individual other. If this odor is masked, it can come to be quite disorientating and distressing for the animal.

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Since animals take a look at and uncover the earth as a result of scent, items with extremely sturdy fragrances are not recommended, due to the fact they may well interfere with this really essential perception, in addition to creating respiratory issues and harming the animals wellness, Dr Lucas clarifies. It is for this reason that it is incredibly critical to consider the animals demands into account when deciding upon cleanliness and cleaning products and solutions.

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Delicate to this, all Cafun residence hygiene products and solutions, from floor cleaners and disinfectants to fragrance-free detergents for washing feeding bowls, are thoroughly well balanced in get to retain houses sanitised with out overloading pets with pointless and potentially upsetting fragrances.

Excellent for animals and the planet&#13
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In addition to getting delicate to the needs of its 4-footed finish-users, Cafun also strives to be gentle on the planet. Decided to leave as mild a carbon footprint as probable, the manufacturer prides itself on continually seeking for sustainable solutions.

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Presently, all Cafun 300ml bottles are designed from recycled plastic and are recyclable by themselves, although its cat litter is manufactured from 100% organic, renewable and compostable ingredients and is packaged in a patented green sugarcane-based plastic, regarded as Im greenTM, from Braskem.

Eyes on the long run&#13
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Barely a few months aged, the Cafun manufacturer is at present focusing on its home ground but that is not to say that this most Brazilian of makes could not look to widen its horizons in the long term.

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Our recent purpose truly is to get above Brazilian people with Cafun and find out as much as we can with this start, says Teo. Soon after that, we can replicate the organization product abroad.

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