Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in Google’s local search results. Any business with a physical location or a geographic area can benefit from using local seo in New Orleans service. If you search Google for any essential keywords related to your business and a map with three listings appears underneath it (also known as a map pack), local SEO can help you grow your business.
But to understand local SEO, you need to know how Google works first.
How did search engines evolve?
There were relatively few websites in the early days of the internet, so navigating the web was easy. Once the internet started to expand, search engines were created to allow users to find the sites they were looking for more easily.
If you typed a phrase into a search engine, that phrase was matched to websites that included the keywords in your search phrase. Google used this same approach, but it quickly dominated the other search engines when it became the first search engine to use links between sites to indicate which websites were trusted and had authority.
Today Google looks at hundreds of factors both on and off your website to determine if it’s relevant to display as a search result. Elements form your “digital footprint,” and each factor has a different weight or value. The search engine combines to return results. Your digital footprint determines whether or not you’re a top result of an inquiry that a user types into Google.
What about local organic search results? After analyzing users’ behavior during trillions of searches, Google figured out that people seeking specific businesses need results from their immediate area. That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search for a local keyword (a query with local intent). This happens even when the searcher doesn’t include a city name or “near me” in their search.
Suppose you’re at work and want to get a pizza delivered for lunch, for example. In that case, Googling “pizza delivery” shows a list of locations near your office in its local SERPS (search engine result pages).
But if you try that same search at home, you’ll get an entirely different set of results. This makes sense, considering you need a pizza delivered from somewhere nearby.
Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services and local marketers.