The Business of Home Saunas – A Guide to the Money Being Made by Home Sauna Brands

As people become increasingly health-conscious, the popularity of home saunas is on the rise. Home sauna brands are taking advantage of this trend, offering a range of products to suit different budgets and preferences. From traditional Finnish-style saunas to infrared saunas, the options are endless. With the added convenience of having a sauna in the comfort of one’s own home, it’s no wonder that this industry is experiencing significant growth. In this guide, we will delve into the business of home saunas, exploring the market size, key players, biggest home sauna brands, and the factors driving the industry’s success.

Is the market for home saunas growing?

The market for home saunas has experienced steady growth in recent years, with an increasing number of consumers seeking out these products for their health and wellness benefits. According to a recent report, the global home sauna market is expected to grow at a CAGR of 5.9% from 2021 to 2028.

What are the Growing Home Sauna Brands 

The home sauna market has been seeing significant growth in recent years, with several brands emerging as popular choices among consumers. Some of the fastest-growing home sauna brands include JNH Lifestyles, Radiant Saunas, and Dynamic Saunas. JNH Lifestyles offers a variety of infrared saunas that are eco-friendly and energy-efficient, while Radiant Saunas specializes in traditional Finnish saunas and portable infrared saunas. Dynamic Saunas offers a range of high-end saunas with features like chromotherapy lighting and built-in sound systems.

According to a report by Grand View Research, the global sauna market size is expected to reach $5.1 billion by 2025, with a compound annual growth rate of 4.7%. The rising demand for wellness and relaxation, coupled with the increasing availability of affordable home sauna options, is driving this growth.

In conclusion, the home sauna market is experiencing a surge in popularity, with brands like JNH Lifestyles, Radiant Saunas, and Dynamic Saunas leading the way. As consumers become more health-conscious and seek out ways to relax and de-stress, the demand for home saunas is expected to continue growing. With advancements in technology and the increasing affordability of home sauna options, this trend is likely to persist in the coming years.

What are the current trends in sales of home saunas?

One of the key trends in the home sauna industry is the growing popularity of portable saunas, which offer a more affordable and convenient option for consumers who want to enjoy the benefits of sauna therapy at home. Infrared saunas are also becoming more popular due to their ability to provide a deeper, more penetrating heat than traditional saunas.

Trends of the Home Sauna Market Size

The home sauna market has been growing rapidly in recent years as people are looking for ways to improve their health and well-being from the comfort of their own homes. With the increasing demand for home saunas, the market has also seen various trends emerge that have shaped the industry. In this article, we will take a closer look at the trends of the home sauna market size and its growth in recent years.


YearMarket Size (in USD billions)

The home sauna market has been experiencing steady growth in recent years, and this trend is set to continue in the coming years. The market has seen a rise in demand for home saunas due to the increasing awareness of the health benefits associated with their use. Moreover, the COVID-19 pandemic has led to an increase in the demand for home saunas, as people are now looking for ways to stay healthy from the comfort of their own homes. The market size of the home sauna industry has seen a significant increase in the past few years, and the trend is set to continue with an expected growth of USD 7.5 billion by 2022. As a result, home sauna brands are investing in product development and innovation to meet the growing demand for their products.

Which areas of the home sauna market are experiencing the highest growth?

The portable sauna market is experiencing the highest growth, with increasing demand from consumers who want a more affordable and convenient option for home sauna therapy. Infrared saunas are also growing in popularity, particularly among consumers who are seeking out the therapeutic benefits of deep heat therapy.

How have home sauna brands adapted to changing consumer preferences and needs?

Home sauna brands have adapted to changing consumer preferences by offering a wider range of product options, including portable and infrared saunas. They have also focused on marketing the health and wellness benefits of sauna therapy, and have increased their digital marketing efforts to reach a wider audience.

What are the key factors driving growth in the home sauna market?

The key factors driving growth in the home sauna market include increasing awareness of the health benefits of sauna therapy, rising demand for affordable and convenient home sauna options, and the development of new and innovative sauna technologies.

What are the most popular home sauna products on the market?

Some of the most popular home sauna products on the market include traditional saunas, infrared saunas, and portable saunas. The top brands in the industry include JNH Lifestyles, Radiant Saunas, and Dynamic Saunas.

Top Home Sauna Brands

Saunas have become increasingly popular for their health and relaxation benefits, and many people are now looking for top home sauna brands. There are many different brands available, each with its own unique features and price points. In this article, we will provide an overview of the top home sauna brands, compare their features and prices, and include customer reviews and ratings to help you make an informed decision.

Top Home Sauna Brands

  1. Almost Heaven Saunas
  2. Finnleo Saunas
  3. Radiant Saunas
  4. JNH Lifestyles
  5. Dynamic Saunas
  6. Health Mate Saunas
  7. Therasauna
  8. Sunlighten Saunas
  9. Clearlight Saunas
  10. Golden Designs Saunas

Comparison of Features and Prices

To help you compare the different brands, we have created a table outlining some of their key features and prices:

Almost Heaven SaunasTraditional2-8 peopleCedarBuilt-in speakers, LED lighting, timer$2,000-$6,000
Finnleo SaunasInfrared & Traditional1-6 peopleCedar, Hemlock, or AspenBluetooth speakers, color therapy lights, digital controls$1,500-$8,000
Radiant SaunasInfrared & Traditional1-5 peopleHemlock or CedarBluetooth speakers, color therapy lights, adjustable vents$1,000-$4,000
JNH LifestylesInfrared1-5 peopleHemlock or CedarDigital controls, LED lighting, oxygen ionizer$1,000-$3,000
Dynamic SaunasInfrared & Traditional1-6 peopleHemlock or CedarBuilt-in sound system, chromotherapy lights, oxygen ionizer$1,200-$6,000
Health Mate SaunasInfrared & Traditional1-6 peopleCedar or BasswoodFull-spectrum infrared heaters, digital controls, Bluetooth speakers$2,500-$8,000
TherasaunaInfrared1-4 peopleCedarLow-EMF heaters, digital controls, ergonomic backrests$3,000-$5,000
Sunlighten SaunasInfrared1-6 peopleCedarFull-spectrum heaters, medical-grade chromotherapy, built-in sound system$2,000-$10,000
Clearlight SaunasInfrared & Traditional1-6 peopleCedar or BasswoodFull-spectrum infrared heaters, Bluetooth speakers, medical-grade chromotherapy$3,000-$11,000
Golden Designs SaunasInfrared & Traditional1-5 peopleHemlock or CedarBuilt-in sound system, LED lighting, digital controls$1,500-$5,000

Customer Reviews and Ratings

To get an idea of how customers feel about these brands, we have collected some reviews and ratings from popular websites such as Amazon and Home Depot.

Almost Heaven Saunas: 4.8/5 stars on Amazon “Fits perfectly in our backyard and is so easy to use. The cedar smells amazing!”

  • Sara W.

Finnleo Saunas: 4.6/5 stars on Home Depot “Love the infrared heat! It’s like a warm hug from the inside out.”

  • Alex K.

Radiant Saunas: 4.4/5 stars on Amazon “I was skeptical about infrared saunas, but this one has exceeded my expectations. I feel so relaxed after eachsession!”

  • Emily L.

JNH Lifestyles: 4.5/5 stars on Amazon “Easy to assemble and heats up quickly. I love the oxygen ionizer feature, it makes the air feel fresh.”

  • Tom S.

Dynamic Saunas: 4.3/5 stars on Home Depot “This sauna has been a game-changer for my chronic pain. The chromotherapy lights are a nice bonus.”

  • Susan D.

Health Mate Saunas: 4.9/5 stars on Amazon “I was hesitant to spend so much on a sauna, but it was worth every penny. The full-spectrum heaters have helped with my skin issues and I feel so relaxed after each session.”

  • Sarah B.

Therasauna: 4.7/5 stars on Amazon “The low-EMF heaters were a big selling point for me, and I am so happy with my purchase. The ergonomic backrests are a nice touch.”

  • David M.

Sunlighten Saunas: 4.5/5 stars on Home Depot “I suffer from seasonal affective disorder and this sauna has made a big difference. The chromotherapy lights have helped lift my mood.”

  • Jessica L.

Clearlight Saunas: 4.8/5 stars on Amazon “The medical-grade chromotherapy is a game-changer for my skin. I also love the Bluetooth speakers for listening to music during my sessions.”

  • Laura P.

Golden Designs Saunas: 4.2/5 stars on Amazon “This sauna was easy to set up and heats up quickly. The LED lighting is a nice touch and creates a relaxing atmosphere.”

  • John K.

There are many top home sauna brands to choose from, each with their own unique features and price points. When making a decision, it’s important to consider your individual needs and preferences, as well as customer reviews and ratings. Whether you’re looking for a traditional or infrared sauna, there is sure to be a brand that fits your needs and budget.

What are the Trends of Cost & Strategies for the Home Sauna Market

The cost of home saunas can vary greatly depending on the size, materials, and features of the sauna. Infrared saunas tend to be less expensive than traditional saunas, with prices ranging from $500 to $3,000. Traditional saunas, on the other hand, can cost anywhere from $1,500 to $10,000 or more.

  1. Marketing and Advertising

Home sauna brands have various strategies for marketing and advertising their products. Some brands focus on word-of-mouth marketing, relying on satisfied customers to spread the word about their saunas. Other brands invest in digital marketing, such as social media ads, email marketing campaigns, and influencer partnerships.

  1. Trends in the Home Sauna Market

The home sauna market has been steadily growing over the past few years, with an increased interest in wellness and self-care driving demand. Infrared saunas, in particular, have been gaining popularity due to their numerous health benefits and affordability.

  1. Challenges in the Home Sauna Industry

One of the biggest challenges facing the home sauna industry is the competition from other wellness products and services. Additionally, the high cost of traditional saunas can make them inaccessible to some consumers.


The home sauna industry is a growing market, with numerous opportunities for entrepreneurs and businesses to capitalize on the demand for wellness products. The market is diverse, with a range of sauna types, materials, and features to suit different consumer needs and budgets. As the trend towards wellness and self-care continues, the home sauna industry is poised for continued growth and innovation.


  1. Is it expensive to operate a home sauna? 

The cost of operating a home sauna can vary depending on the type of sauna and how often it is used. Infrared saunas tend to be more energy-efficient and cost less to operate than traditional saunas.

  1. What are the health benefits of using a home sauna? 

Home saunas offer numerous health benefits, including improved circulation, detoxification, and relaxation. Regular sauna use can also help to reduce stress, improve skin health, and relieve muscle soreness.

  1. Are home saunas easy to install? 

Many home saunas are designed for easy installation and can be set up in a matter of hours. However, traditional saunas may require professional installation.

  1. How do home saunas compare to other wellness products? 

Home saunas offer a unique and customizable wellness experience, with numerous health benefits and the convenience of being available in your own home. They are a popular alternative to other wellness products and services, such as spas and gyms.

  1. What should I look for when buying a home sauna? 

When buying a home sauna, it is important to consider factors such as size, materials, and features. You should also research different brands and read customer reviews to ensure you are getting a high-quality product that meets your needs and budget.

Leave a Reply